Democratizing Innovation by Eric Von Hippel Chapters 1- 4
manufacturers then identify and fill by designing and producing new products.
The manufacturer-centric model does fit some fields and conditions.
We are heading towards a user-centered innovation process.
Important processes or improvements are developed by users
- machines that facilitate and abridge labor, and enable one man to do the work of many
- working on a machine naturally leads to thoughts of improvement
- mainly developed by lead users
- experience needs today that the bulk of the market will want tomorrow
- users who are on the leading edge of important market trends
Technique innovation is as important as equipment innovation
Heterogeneity of need may be substantial among users within their product categories
Users do not improve products on their own unless the cost of doing so would exceed the benefits
Make or buy evaluations include factors
Compare with product output's benefits
Add in process rewards
- produces learning and enjoyment
Enlightened Experimentation by Stefan Thomke
With something so complicated (Internet) how do you focus your efforts?
- experiment in the marketplace
How do you take something from the lab into the marketplace?
- narrow down what the marketplace is to you
- in the past it was too expensive - now should be used extensively
70% of new products fail - may be great products but customers don't buy them
If something fails quickly it is a learning experience
There is a distributive collaboration that wasn't available before