A better image than mass market catalogs they also scrapped their CD Rom. They were the first company to sign on to IBM's Net.Commerce a secure way for customers to place orders online. One of the earliest adopters of the new media channel of the internet.
Chris Wall - Copywriter with specialization in computer and tech accounts at an ad agency Ogilvy
A best clip is at 1:26:40
All the ads he shows as examples are cut due to copyright, but I found some of them here
Notes from lecture:
The whole notion of technology was what his ad agency created for IBM and then sequentially Motorola, DuPont, and other science and technology companies.
The culture was that you wanted to be seen as embracing the technology because you believe that the future is going to be better.
Technology is faith based and therefore is hard to articulate and make interesting.